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Ashland Reveals New ‘Always Solving’ Corporate Identity

Furthers its competitive strategy following its eventual separation from Valvoline.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Ashland has announced another important step in its plan for the future, furthering its competitive strategy following its eventual separation from Valvoline, revealing its new “Always Solving” corporate identity and unveiling the organizational culture that will continue to differentiate the company as it continues its mission to become the premier specialty chemical company in the world.   “We’ve been on a thoughtful and determined journey since announcing plans to separate Valvoline and Ash...

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